MEDIAE 2025/26
Online Masterclass On Transmedia Storytelling

In a collective and collaborative environment, the 5 Group Sessions will allow you to present the current status of your work, collect feedback from both the head professor and the class, and move forward.

Across 4 seminars, Salvatore Vitale will share theoretical and practical guidance on contemporary transmedia storytelling. These will give participants all the necessary tools to conclude a project that incorporates photography in conjunction with different other media.

The 3 online 30-min individual coaching sessions will give you time to engage in specific discussions aimed at working on your assignment ideas and improving your methods. Sessions are tailor-made according to your specific needs and that of your practice.

To grant you industry insight and offer complementary information, we have invited expert practitioners to host 10 interactive Studio Visits. They will disclose the methodologies behind their work and offer you a better understanding of their role in the industry. Scroll down to discover who they are. These sessions will also be joined by CRITICAE, CURAE, IDEA and FOLIO Masterclasses participants.

At the end of the program, you can present your projects live on PhMuseum's YouTube channel. Plus, a selection of participants will have their work featured in PhMuseum’s new annual printed publication.

Get a first-hand experience from an internationally renowned artist, lecturer and curator like Salvatore Vitale, broadening your theoretical and practical approach to transmedia storytelling.

Enroll from anywhere in the world, taking the opportunity to engage in a program you can attend while working or traveling. All the Group Sessions and Studio Visits are recorded so you can follow them if you missed them.

Engage with a selected group of peers and professionals from around the world, who can become a resource also for your future. All participants will further benefit from dissemination opportunities through PhMuseum’s channels and connections.

Enjoy a high-end program at our launching price, one of the most competitive on the market. If you don’t have the resources, you can also apply for 1 fully-funded scholarship.

At the end of the masterclass, all the participants will have completed their projects, ready to present them in a final form. Plus, a selection of works will be published in PhMuseum’s new annual printed publication.

Yes, you are welcome to apply for multiple programs.

Yes, you can use the same project for multiple program applications. Just tailor each application to highlight how the specific Masterclass would benefit your project and explain your interest in its focus. For example, specify why you need to create a photobook dummy or incorporate diverse media into your research.

Every Masterclass session happens online. This comprise Studio Visits with invited artists, curators, graphic designers, who are invited to share their practice and insights in a collective video meeting.

Each Masterclass session is conducted online, including Studio Visits with invited artists, curators, graphic designers, and other professionals. In-person attendance for Studio Visits is not possible. Participants and guests are located in various countries and continents, and the fully online program allows everyone to attend each session regardless of their location. 

Please provide both an online portfolio link and your Instagram account in the application, if possible. You can further use a private link from Google Drive or Dropbox. Please avoid temporary WeTransfer links, and remember that we do not accept email applications.

You generally have between 3 and 5 meetings per month. Classes happen on weekdays. Group sessions and seminars generally last 3 to 4 hours. Individual mentoring is 30 minutes per person. Studio visits last 1.5 hours. Most meetings start around 3pm and end before 7pm CET, to allow students attending globally (Americas, Europe and Africa, Asia and Oceania). There is more flexibility for what concerns the individual tutoring.

While a professional level of expertise isn't strictly required, you should have a foundational understanding of photography and a sincere passion for developing their work. We generally filter applications to create heterogeneous and motivated groups of talented participants.

We encourage all masterclasses participants to join us in Bologna for PhMuseum Days, our biennial international photography festival, and Photobook Mania, a biennial gathering dedicated to visual publishing. While attending it is not mandatory, it can be a worthwhile investment of time and money to develop your network and strengthen the bond you will develop online through the program. Over the years, we have also met at other events such as Les Rencontres d'Arles, Fotografia Europea, Paris Photo, and Lodz Fotofestiwal.