Mediae 2023/24 Online Masterclass On Transmedia Storytelling

Create Immersive Experience And Enhance Your Practice

Visual practitioners in today's interconnected digital era must navigate various languages that continuously influence and shape content production and narrative projects. The masterclass with Salvatore Vitale is designed explicitly for practitioners seeking to explore the expressive potential of photography through interaction with diverse media.

Throughout the 7-month masterclass, participants will have the opportunity to create a narrative project while experimenting with different research, production and dissemination strategies. You will be challenged to select a theme, conduct research, and develop work both from a theoretical and practical perspective. The ultimate goal is to conclude a transmedia project that incorporates photography in conjunction with various other media, such as sound, archive images, social platforms, video, and text, to create a more immersive and engaging experience for their audience.

To participate, simply fill in the form with your personal details, share a link to your portfolio and apply for free. If your candidacy is successful, we guide you to enroll in the program. 

  • When From October 2023 to April 2024
  • Language English
  • Positions 12 seats +1 scholarship
  • Dedication 60+ Hours
  • Contacts If you have any questions you can reach us at

How it works

  • Group Classes and Seminars

    With 8 online group classes and 4 seminars, Salvatore Vitale will share theoretical and practical guidance on contemporary transmedia storytelling. These will give participants all the necessary tools to conclude a project that incorporates photography in conjunction with different other media.

  • One-to-one Mentoring

    The 2 online 30-min individual coaching sessions will give you time to engage in specific discussions aimed at working on your assignment ideas and improving your methods. Sessions are tailor-made according to your specific needs and that of your practice.

  • Studio Visits

    To grant you industry insight and offer complementary information, we have invited expert practitioners to host 12 interactive studio visits. They will disclose the methodologies behind their work and offer a better understanding of their role in the photography industry. These sessions will also be joined by CRITICAE and FOLIO participants.

Head professor

Salvatore Vitale

Salvatore Vitale (b. 1986, Palermo, Italy) is a Swiss-based artist, editor and educator. In his multi-layered artistic practice and research, Vitale’s work focuses on the development and complexity of modernsocieties exploring power structures, political cosmologies and technological mediation, whilst using expanded documentary analysis, including elements of fiction, speculative storytelling and the use of multiple visual forms. His work has been awarded internationally, including the Phmuseum Award (2017), the Foam Talent (2018), the Punctum Award (2018), the Pro Helvetia Shanghai Research Grant (2019-2020), the Bally Award (2021), the MAST Photo Grant, (2022), the Swiss Design Awards (2018 and 2023), and it has been exhibited widely in museums and at photo festivals.

Vitale is a Senior Lecturer at the Lucerne University of Applied Sciences and Arts. He has led workshops worldwide and is a visiting lecturer at several European universities. He is also the Artistic Director of EXPOSED Torino Foto Festival and FUTURES European Photography Platform and the co-founder and editor-in-chief of YET magazine.

He has contributed to and edited several publications, including HYBRIDS: Forging New Realities as Counter-Narratives and RESET: Questioning The Image, The Market and The Role of Representation (Futures Photography, 2020 and 2021) and NUMMER: Post-Photography (HSLU Lucerne, 2021).


  • October 2023

    • Session 1 Group Tutoring: welcome and presentation
    • Session 2 Group Seminar: intro to transmedia storytelling
    • Session 3 Group Tutoring: participants introduce their work
    • Session 4 Group Tutoring: participants introduce their work
    • Studio Visit #1
  • November

    • Studio Visit #2
    • Session 5 Group Seminar: overarching narrative and topics
    • Session 6 One-to-One Coaching
  • December

    • Studio Visit #3
    • Session 7 Group Seminar: transmedia Storytelling in photography
    • Studio Visit #4
    • Studio Visit #5
  • January 2024

    • Session 8 Group Tutoring: participants work discussion
    • Session 9 Group Tutoring: participants work discussion
    • Studio Visit #6
    • Studio Visit #7
  • February

    • Studio Visit #8
    • Studio Visit #9
    • Session 10 One-to-One Coaching
  • March

    • Studio Visit #10
    • Session 11 Group Tutoring: mid-term presentations
    • Session 12 Group Tutoring: mid-term presentations
    • Studio Visit #11
    • Studio Visit #12
  • April

    • Session 13 Group Seminar: audience and engagement
    • Session 14 Group Tutoring: final open discussion

Studio visits

Why participate?

  • Acquire practical skills

    Get a first-hand experience from an internationally renowned artist, lecturer and curator like Salvatore Vitale, broadening your theoretical and practical approach to transmedia storytelling.

  • Flexibility

    Enroll from anywhere in the world, taking the opportunity to engage in a program you can attend while working or traveling. All the group sessions and studio visits are recorded so you can follow them if you missed them.

  • Expand your network

    Engage with a selected group of peers and professionals from around the world, who can become a resource for you now and in the future. Get to know the PhMuseum team and promote your work through our channels and connections.

  • Inclusivity

    Enjoy a high-end program at our launching price, one of the most competitive on the market. If you don’t have the resources, you can also apply for 1 fully-funded scholarship.

Mediae 2023/24 participants

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