Mediae 2023/24 Online Masterclass On Transmedia Storytelling

Create Immersive Experience And Enhance Your Practice

Visual practitioners in today's interconnected digital era must navigate various languages that continuously influence and shape content production and narrative projects. The masterclass with Salvatore Vitale is designed explicitly for practitioners seeking to explore the expressive potential of photography through interaction with diverse media.

Throughout the 7-month masterclass, participants will have the opportunity to create a narrative project while experimenting with different research, production and dissemination strategies. You will be challenged to select a theme, conduct research, and develop work both from a theoretical and practical perspective. The ultimate goal is to conclude a transmedia project that incorporates photography in conjunction with various other media, such as sound, archive images, social platforms, video, and text, to create a more immersive and engaging experience for their audience.

To participate, simply fill in the form with your personal details, share a link to your portfolio and apply for free. If your candidacy is successful, we guide you to enroll in the program. 

  • When From October 2023 to April 2024
  • Language English
  • Positions 12 seats +1 scholarship
  • Dedication 60+ Hours
  • Contacts If you have any questions you can reach us at

How it works

  • Group Classes and Seminars

    With 8 online group classes and 4 seminars, Salvatore Vitale will share theoretical and practical guidance on contemporary transmedia storytelling. These will give participants all the necessary tools to conclude a project that incorporates photography in conjunction with different other media.

  • One-to-one Mentoring

    The 2 online 30-min individual coaching sessions will give you time to engage in specific discussions aimed at working on your assignment ideas and improving your methods. Sessions are tailor-made according to your specific needs and that of your practice.

  • Studio Visits

    To grant you industry insight and offer complementary information, we have invited expert practitioners to host 12 interactive studio visits. They will disclose the methodologies behind their work and offer a better understanding of their role in the photography industry. These sessions will also be joined by CRITICAE and FOLIO participants.

Head professor

Salvatore Vitale

Salvatore Vitale is a Swiss-based photographer and editor born and raised in Palermo, Italy. After his degree in Communication, in 2014 he attended the International Center of Photography—ICP’s class with Allen Frame and was selected for the ISSP International Masterclass by Andrei Polikanov and Yuri Kozyrev. In 2015 he was named among Die Besten 2014 at Swiss Photo Awards. In 2015-2016 he is in the recipient of the Swiss Arts Council Pro Helvetia’s grant for his long term research on the production of security in Switzerland. He is also the co-founder and editor-in-chief of YET magazine, a Swiss-based international photography magazine which showcases works by both emerging and estabilished photographers as well as in-depth content focusing on the evolution of photography with a particular eye on the contemporary field. Vitale is a member of the academy of nominators for The Deutsche Börse Photography Foundation Prize and Plat(t)form – Fotomuseum Winterthur among others. He also has judged for the International Summer School of Photography (ISSP) and ShowOFF – Krakow Photomonth to name a few. He has been featured and published internationally, and also runs workshops and gives lectures and talks about his work and contemporary photography issues.


  • October 2023

    • Session 1 Group Tutoring: welcome and presentation
    • Session 2 Group Seminar: intro to transmedia storytelling
    • Session 3 Group Tutoring: participants introduce their work
    • Session 4 Group Tutoring: participants introduce their work
    • Studio Visit #1
  • November

    • Studio Visit #2
    • Session 5 Group Seminar: overarching narrative and topics
    • Session 6 One-to-One Coaching
  • December

    • Studio Visit #3
    • Session 7 Group Seminar: transmedia Storytelling in photography
    • Studio Visit #4
    • Studio Visit #5
  • January 2024

    • Session 8 Group Tutoring: participants work discussion
    • Session 9 Group Tutoring: participants work discussion
    • Studio Visit #6
    • Studio Visit #7
  • February

    • Studio Visit #8
    • Studio Visit #9
    • Session 10 One-to-One Coaching
  • March

    • Studio Visit #10
    • Session 11 Group Tutoring: mid-term presentations
    • Session 12 Group Tutoring: mid-term presentations
    • Studio Visit #11
    • Studio Visit #12
  • April

    • Session 13 Group Seminar: audience and engagement
    • Session 14 Group Tutoring: final open discussion

Studio visits

  • i

    I am an Iranian photographer, film maker and curator living in the UK. My work questions the identity, it expresses something personal, which pertains to a general issue.

  • i

    © Zöe Maxwell

    Bindi Vora

  • i

    Elisa Medde edits, curates and writes about photography and visual culture. She has served as Editor-in-Chief of Foam Magazine, Amsterdam for 11 years.

    Elisa Medde

  • i

    Jon Uriarte (Hondarribia, Spain) is an artist, curator and educator. He is curator of digital programmes at The Photographers Gallery in London, UK and served as curator of Getxophoto Image Festival in Getxo, Spain until 2022.

    Jon Uriarte

  • i

    Is a curator, writer and lecturer based in Zurich and Montreux. Since 2018, he has been a curator and responsable de projets d’expositions at the Photo Elysée in Lausanne.

    Lars Willumeit

  • i

    Dutch graphic designer Sybren Kuiper studied Dutch language and literature at the University of Utrecht. After graduating, he studied graphic design at the art academy, also in Utrecht. Since 1994 he works as an independent graphic designer.

    Sybren Kuiper

Why participate?

  • Acquire practical skills

    Get a first-hand experience from an internationally renowned artist, lecturer and curator like Salvatore Vitale, broadening your theoretical and practical approach to transmedia storytelling.

  • Flexibility

    Enroll from anywhere in the world, taking the opportunity to engage in a program you can attend while working or traveling. All the group sessions and studio visits are recorded so you can follow them if you missed them.

  • Expand your network

    Engage with a selected group of peers and professionals from around the world, who can become a resource for you now and in the future. Get to know the PhMuseum team and promote your work through our channels and connections.

  • Inclusivity

    Enjoy a high-end program at our launching price, one of the most competitive on the market. If you don’t have the resources, you can also apply for 1 fully-funded scholarship.

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