Mediae 2024/25 Online Masterclass On Transmedia Storytelling

Create Immersive Experience And Enhance Your Practice

Visual practitioners in today's interconnected digital era must navigate various languages that continuously influence and shape content production and narrative projects. The masterclass with Salvatore Vitale is designed explicitly for practitioners seeking to explore the expressive potential of photography through interaction with diverse media.

Throughout the 8-month masterclass, participants will have the opportunity to create a narrative project while experimenting with different research, production and dissemination strategies. You will be challenged to select a theme, conduct research, and develop work both from a theoretical and practical perspective. The ultimate goal is to conclude a transmedia project that incorporates photography in conjunction with various other media, such as sound, archive images, social platforms, video, and text, to create a more immersive and engaging experience for their audience.

At the end of the masterclass, a selection of participants will have their work featured in PhMuseum’s new annual printed publication.

To participate, click the Apply Now button and present your candidature for free. If your candidacy is successful, we will guide you to enroll in the program. To be considered for the fully funded scholarship, please apply before 23 May 2024.

  • When October 2024 to May 2025
  • Where Online
  • Language English
  • Positions 11 seats +1 scholarship
  • Dedication 50+ Hours
  • Contacts If you have any questions you can reach us at
  • Full fee €2,000
  • Earlybird fee €1,750 Until 23 May 2024
  • Scholarship deadline 23 May 2024

How to enroll

1. Fill in the form with your personal details

Before 20 June 2024

2. Insert a link to your project

We will consider the potential, the strength and the coherence of your portfolio

3. Submit for free and wait for the results

The applications will be reviewed by the PhMuseum Team

Apply now

How it works

  • Group Sessions

    In a collective and collaborative environment, the 5 group sessions will allow you to present the current status of your work, collect feedback from both the head professors and the class, and move forward.

  • One-to-one Mentoring

    The 3 online 30-min individual coaching sessions will give you time to engage in specific discussions aimed at working on your assignment ideas and improving your methods. Sessions are tailor-made according to your specific needs and that of your practice.

  • Seminars

    Across 4 seminars, Salvatore Vitale will share theoretical and practical guidance on contemporary transmedia storytelling. These will give participants all the necessary tools to conclude a project that incorporates photography in conjunction with different other media.

  • Studio Visits

    To grant you industry insight and offer complementary information, we have invited expert practitioners to host 9 interactive studio visits. They will disclose the methodologies behind their work and offer a better understanding of their role in the photography industry. These sessions will also be joined by Criticae and Folio participants.

  • Final Presentation and Publication

    At the end of the program, you can present your projects live on PhMuseum's Youtube channel. Plus, a selection of participants will have their work featured in PhMuseum’s new annual printed publication.

Head professor

Salvatore Vitale

Salvatore Vitale is a Swiss-based photographer and editor born and raised in Palermo, Italy. After his degree in Communication, in 2014 he attended the International Center of Photography—ICP’s class with Allen Frame and was selected for the ISSP International Masterclass by Andrei Polikanov and Yuri Kozyrev. In 2015 he was named among Die Besten 2014 at Swiss Photo Awards. In 2015-2016 he is in the recipient of the Swiss Arts Council Pro Helvetia’s grant for his long term research on the production of security in Switzerland. He is also the co-founder and editor-in-chief of YET magazine, a Swiss-based international photography magazine which showcases works by both emerging and estabilished photographers as well as in-depth content focusing on the evolution of photography with a particular eye on the contemporary field. Vitale is a member of the academy of nominators for The Deutsche Börse Photography Foundation Prize and Plat(t)form – Fotomuseum Winterthur among others. He also has judged for the International Summer School of Photography (ISSP) and ShowOFF – Krakow Photomonth to name a few. He has been featured and published internationally, and also runs workshops and gives lectures and talks about his work and contemporary photography issues.


  • October 2024

    • Session 1 Group Presentation #1
    • Session 2 Seminar #1: intro to transmedia storytelling
    • Session 3 Collective Tutoring #1
    • Session 4 Collective Tutoring #1
    • Session 5 Studio Visit #1
  • November

    • Session 6 Seminar #2: overarching narrative and topics
    • Session 7 One-to-One Mentoring #1
    • Session 8 Studio Visit #2
  • December

    • Session 9 Group Seminar #3: transmedia storytelling in photography
    • Session 10 Studio Visit #3
  • January 2025

    • Session 11 Collective Tutoring #2
    • Session 12 Collective Tutoring #2
    • Session 13 Studio Visit #4
    • Session 14 Studio Visit #5
  • February

    • Session 15 One-to-One Mentoring #2
    • Session 16 Studio Visit #6
  • March

    • Session 17 Collective Tutoring #3
    • Session 18 Collective Tutoring #3
    • Session 19 Group Seminar #4: audience and engagement
    • Session 20 Studio Visit #7
    • Session 21 Studio Visit #8
  • April

    • Session 22 One-to-One Mentoring #3
    • Session 23 Collective Tutoring #4
    • Session 24 Studio Visit #9
  • May

    • Session 25 Group Presentation #2 – Live Youtube Final Presentation

Participation fees & deadlines


Before 23 May 2024

If you apply before 23 May, you are eligible for the full scholarship. Please send a motivational paragraph that addresses why you need it and how you can benefit from attending the program.

Early Bird Fee

Before 23 May 2024

If you apply before 23 May, you can save €250 on the enrollment fee. All applications submitted for the scholarship will be automatically eligible for the Early Bird Fee of €1750.

Regular Fee

Before 20 June 2024

If you apply by this date, you can join the program by paying the Regular Fee of €2,000. The seats are limited, so we recommend you avoid waiting until the last day.

* PhMuseum is happy to write you a supporting letter when you try to secure any external funding opportunities. In previous editions of our masterclasses program, some candidates' fees were covered thanks to the generous contribution of the IWMF Howard G. Buffett Fund for Women Journalists, and other programs.

Why participate?

  • Acquire practical skills

    Get a first-hand experience from an internationally renowned artist, lecturer and curator like Salvatore Vitale, broadening your theoretical and practical approach to transmedia storytelling.

  • Flexibility

    Enroll from anywhere in the world, taking the opportunity to engage in a program you can attend while working or traveling. All the group sessions and studio visits are recorded so you can follow them if you missed them.

  • Expand your network

    Engage with a selected group of peers and professionals from around the world, who can become a resource also for your future. All participants will further benefit from dissemination opportunities through PhMuseum’s channels and connections.

  • Inclusivity

    Enjoy a high-end program at our launching price, one of the most competitive on the market. If you don’t have the resources, you can also apply for 1 fully-funded scholarship.

  • Finalise and publish your work

    At the end of the masterclass, all the participants will have completed their projects, ready to present them in a final form. Plus, a selection of works will be published in PhMuseum’s new annual printed publication.

Other courses you might be interested in

  • Criticae 2024/25 Online Masterclass On Documentary Photography

  • Folio 2024/25 Online Masterclass On Photobook Making

  • Curae 2024/25 Online Masterclass On Curatorial Practice

  • Get Your Things Together / Curating Workshop with PhMuseum

  • Curae 2023/24 Online Masterclass On Curatorial Practice

Apply now