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MEDIAE 2024/25
Online Masterclass On Transmedia Storytelling

Develop a transmedia narrative project while experimenting with different research, production and dissemination strategies.

  • Head professor Salvatore Vitale
  • Where Online
  • When October 2024 to May 2025
  • Language English
  • Positions 11 seats +1 scholarship
  • Dedication 50+ Hours
  • Earlybird fee €1,750
  • Full fee €2,000
  • Contacts If you have any questions you can reach us at edu@phmuseum.com

Online Masterclass on Transmedia Storytelling Year-End Presentation

Create Immersive Experience And Enhance Your Practice

Visual practitioners in today's interconnected digital era must navigate various languages that continuously influence and shape content production and narrative projects. The masterclass with Salvatore Vitale is designed explicitly for practitioners seeking to explore the expressive potential of photography through interaction with diverse media.

Throughout the 8-month masterclass, participants will have the opportunity to create a narrative project while experimenting with different research, production and dissemination strategies. You will be challenged to select a theme, conduct research, and develop work both from a theoretical and practical perspective. The ultimate goal is to conclude a transmedia project that incorporates photography in conjunction with various other media, such as sound, archive images, social platforms, video, and text, to create a more immersive and engaging experience for their audience.

At the end of the masterclass, a selection of participants will have their work featured in PhMuseum’s new annual printed publication.

To participate, click the Apply Now button and present your candidature for free. If your candidacy is successful, we will guide you to enroll in the program. To be considered for the fully funded scholarship, please apply before 23 May 2024.

How it works

  • Group Sessions

    In a collective and collaborative environment, the 5 group sessions will allow you to present the current status of your work, collect feedback from both the head professors and the class, and move forward.

  • One-to-one Mentoring

    The 3 online 30-min individual coaching sessions will give you time to engage in specific discussions aimed at working on your assignment ideas and improving your methods. Sessions are tailor-made according to your specific needs and that of your practice.

  • Seminars

    Across 4 seminars, Salvatore Vitale will share theoretical and practical guidance on contemporary transmedia storytelling. These will give participants all the necessary tools to conclude a project that incorporates photography in conjunction with different other media.

  • Studio Visits

    To grant you industry insight and offer complementary information, we have invited expert practitioners to host 9 interactive studio visits. They will disclose the methodologies behind their work and offer a better understanding of their role in the photography industry. These sessions will also be joined by Criticae and Folio participants.

  • Final Presentation and Publication

    At the end of the program, you can present your projects live on PhMuseum's Youtube channel. Plus, a selection of participants will have their work featured in PhMuseum’s new annual printed publication.

Head professor

Salvatore Vitale

Salvatore Vitale (b. 1986, Palermo, Italy) is a Swiss-based artist, editor and educator. In his multi-layered artistic practice and research, Vitale’s work focuses on the development and complexity of modernsocieties exploring power structures, political cosmologies and technological mediation, whilst using expanded documentary analysis, including elements of fiction, speculative storytelling and the use of multiple visual forms. His work has been awarded internationally, including the Phmuseum Award (2017), the Foam Talent (2018), the Punctum Award (2018), the Pro Helvetia Shanghai Research Grant (2019-2020), the Bally Award (2021), the MAST Photo Grant, (2022), the Swiss Design Awards (2018 and 2023), and it has been exhibited widely in museums and at photo festivals.

Vitale is a Senior Lecturer at the Lucerne University of Applied Sciences and Arts. He has led workshops worldwide and is a visiting lecturer at several European universities. He is also the Artistic Director of EXPOSED Torino Foto Festival and FUTURES European Photography Platform and the co-founder and editor-in-chief of YET magazine.

He has contributed to and edited several publications, including HYBRIDS: Forging New Realities as Counter-Narratives and RESET: Questioning The Image, The Market and The Role of Representation (Futures Photography, 2020 and 2021) and NUMMER: Post-Photography (HSLU Lucerne, 2021).

Timeline

  • October 2024

    • Session 1 Group Presentation #1
    • Session 2 Seminar #1: intro to transmedia storytelling
    • Session 3 Collective Tutoring #1
    • Session 4 Collective Tutoring #1
    • Session 5 Studio Visit #1
  • November

    • Session 6 Seminar #2: overarching narrative and topics
    • Session 7 One-to-One Mentoring #1
    • Session 8 Studio Visit #2
  • December

    • Session 9 Group Seminar #3: transmedia storytelling in photography
    • Session 10 Studio Visit #3
  • January 2025

    • Session 11 Collective Tutoring #2
    • Session 12 Collective Tutoring #2
    • Session 13 Studio Visit #4
    • Session 14 Studio Visit #5
  • February

    • Session 15 One-to-One Mentoring #2
    • Session 16 Studio Visit #6
  • March

    • Session 17 Collective Tutoring #3
    • Session 18 Collective Tutoring #3
    • Session 19 Group Seminar #4: audience and engagement
    • Session 20 Studio Visit #7
    • Session 21 Studio Visit #8
  • April

    • Session 22 One-to-One Mentoring #3
    • Session 23 Collective Tutoring #4
    • Session 24 Studio Visit #9
  • May

    • Session 25 Group Presentation #2 – Live Youtube Final Presentation

Studio visits

Alumni projects

  • Pritam MItra

    Diary of a son

    MEDIAE 2023/24

  • Matteo Falcone

    Tutto arriva per chi sa aspettare

    MEDIAE 2023/24

  • Carola Lampe

    Tell me what to see

    MEDIAE 2023/24

  • Madeline Swainhart

    Caring for Zora

    MEDIAE 2023/24

  • Nelli Serzanowa

    Deep Blue

    MEDIAE 2023/24

  • Rosa Lacavalla

    La Festa Dell'Equatore

    MEDIAE 2023/24

Why participate?

  • Acquire practical skills

    Get a first-hand experience from an internationally renowned artist, lecturer and curator like Salvatore Vitale, broadening your theoretical and practical approach to transmedia storytelling.

  • Flexibility

    Enroll from anywhere in the world, taking the opportunity to engage in a program you can attend while working or traveling. All the group sessions and studio visits are recorded so you can follow them if you missed them.

  • Expand your network

    Engage with a selected group of peers and professionals from around the world, who can become a resource also for your future. All participants will further benefit from dissemination opportunities through PhMuseum’s channels and connections.

  • Inclusivity

    Enjoy a high-end program at our launching price, one of the most competitive on the market. If you don’t have the resources, you can also apply for 1 fully-funded scholarship.

  • Finalise and publish your work

    At the end of the masterclass, all the participants will have completed their projects, ready to present them in a final form. Plus, a selection of works will be published in PhMuseum’s new annual printed publication.

MEDIAE 2024/25 participants

Other courses you might be interested in

DUMMY DEEP DIVE / Workshop with Aaron Schuman

CRITICAE 2025/26 Online Masterclass On Documentary Photography

CURAE 2025/26 Online Masterclass On Curatorial Practice

FOLIO 2025/26 Online Masterclass On Photobook Making

Past Editions

MEDIAE 2025/26 Online Masterclass On Transmedia Storytelling

MEDIAE 2023/24 Online Masterclass On Transmedia Storytelling