- PhMuseum Days 2021 Open Call
YES TO ALL
Dates2018 - Ongoing
- Locations Italy, Switzerland, Austria, Slovenia, France
The Alps are a natural border that stands between 8 countries, a harsh and extreme environment even amongst those tough enough to cross it or settle there.
Epitome of wild and untamed nature, this vast inaccessible territory remained unchecked for millennia before the ongoing mass tourism process and environmental exploitation that comes with it finally caught up to its pinnacles.
For centuries hostile natural conditions compelled most people to avoid this geological relief and wrathful winters forced even the natives into dormancy. Nowadays winter in the Alps is the most profitable season of all, with tourists flooding in.
With interests and profits driven by frantic globalisation and mass tourism, the mountain was watered down to a more simplistic and subservient version, ready to be packaged and sold: the ineluctable fallout which anthropological and social revolutions often bring about.
Over the years the distance between the city and the mountain has steeply shrunk, making the latter accessible as well as charming and hospitable.
Advertising and sparkling aesthetics have mockingly led to the annihilation of the Alps cultural identity.
The Alps new look reflects the desire to stoop glaciers to mass tourism’s lows, with a little help by the climate change in dulling its edges.
YES TO ALL, is a four-handed observation made with Mattia Micheli, that captures this new and delusive spectacle where pieces of cities, cars, engines, concrete, cables, sculpted bodies, slender gracious ski suits, bizarre contemporary fashions and innovations melt into the rarer and rarer traditional alpine habitat.
The New All-Inclusive Mountain: a fierce empress seduced by the temptations of urban society.