Memories of Dust

  • Dates
    2023 - 2026
  • Author
  • Topics Contemporary Issues, Fine Art, Documentary
  • Locations United States, Texas

Memories of Dust is a project that revisits the cowboy archetype in Texas, using photography to propose a more nuanced alternative to traditional representations of masculinity.

At a time when masculinist discourse is regaining influence in the Western world, questioning dominant male representations has become increasingly necessary. As a central figure in Texas, the cowboy has also significantly defined Western ideals of manhood through visual media. The hero of my childhood remains glorified as the “real man”: strong, silent, self-reliant, lonesome, and impervious to emotion.

By traveling across Texas and engaging with the ranching community, I seek to move beyond this fixed image. The project investigates how documenting the lived realities of contemporary Texan cowboys can help reframe an idealized figure.

My photographs focus on ordinary gestures and moments of vulnerability among men that are rarely shown, offering a more honest and nuanced perspective on the contemporary rancher. In parallel, I draw on the visual language of the Western tradition to reveal the contradictions and limitations of the cowboy archetype.

The project includes transcriptions of conversations with ranchers, which offer new perspectives on manhood. Placed in dialogue with the photographs, these materials invite the viewer to a more complex vision of the cowboy myth, in contrast to the often-simplified imagery of the collective imagination.

Through this project, I observe how the male traits that shaped me are transformed through each image I create. By revisiting the narrative of this influential icon, I hope to encourage meaningful conversations about traditional masculinity as an evolving construct.

© Alex Bex - The cowboy, Abilene, Texas, 2024.
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The cowboy, Abilene, Texas, 2024.

© Alex Bex - Morning ritual, Sabinal, Texas, 2024.
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Morning ritual, Sabinal, Texas, 2024.

© Alex Bex - Ranch interior, London, Texas, 2024.
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Ranch interior, London, Texas, 2024.

© Alex Bex - High school rodeo, Fort Worth, Texas, 2024.
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High school rodeo, Fort Worth, Texas, 2024.

© Alex Bex - Intermission, Big Foot, Texas, 2024.
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Intermission, Big Foot, Texas, 2024.

© Alex Bex - Intermission, Levelland, Texas, 2024.
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Intermission, Levelland, Texas, 2024.

© Alex Bex - Texan landscape, Fort Davis, Texas, 2024.
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Texan landscape, Fort Davis, Texas, 2024.

© Alex Bex - Ranch hands, London, Texas, 2024.
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Ranch hands, London, Texas, 2024.

© Alex Bex - A moment before (Jonathan), Levelland, Texas, 2025.
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A moment before (Jonathan), Levelland, Texas, 2025.

© Alex Bex - Cash inside, Big Foot, Texas, 2025.
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Cash inside, Big Foot, Texas, 2025.

© Alex Bex - Western still life, Big Foot, Texas, 2024.
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Western still life, Big Foot, Texas, 2024.

© Alex Bex - Z after riding, Flores, Texas, 2025.
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Z after riding, Flores, Texas, 2025.

© Alex Bex - Ranch interior, Sabinal, Texas, 2024.
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Ranch interior, Sabinal, Texas, 2024.

© Alex Bex - Untitled (Merrick), London, Texas, 2024.
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Untitled (Merrick), London, Texas, 2024.

© Alex Bex - Riley at noon, Hondo, Texas, 2025.
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Riley at noon, Hondo, Texas, 2025.

© Alex Bex - 19th-century cowboy, Lubbock, Texas, 2024.
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19th-century cowboy, Lubbock, Texas, 2024.

© Alex Bex - Rancher and horse, London, Texas, 2025.
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Rancher and horse, London, Texas, 2025.

© Alex Bex - Rodeo parking lot (Colin), Flores, Texas, 2025.
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Rodeo parking lot (Colin), Flores, Texas, 2025.

© Alex Bex - Untitled (Drugstore), Abilene, Texas, 2024.
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Untitled (Drugstore), Abilene, Texas, 2024.

© Alex Bex - Sunset from inside, Big Foot, Texas, 2024.
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Sunset from inside, Big Foot, Texas, 2024.