20 April 2017
20 April 2017 - Written by Giuseppe Oliverio
The call Happiness ONTHEMOVE will award €5,000 in cash prizes and a show at the 2018 edition of the festival. Learn more and submit your work before 21 May.
The great Italian comic actor Antonio De Curtis, stage-name Totò, said that making people laugh is far more difficult than making them cry. Transferring this concept to photography one could say that the portrayal of drama, suffering or tragedy is easier than portraying happiness.
On this premise, the renewed international photography festival Cortona On The Move, which will open its doors on 13 July in Cortona, Italy, has launched the new edition of its annual prize: Happiness ONTHEMOVE, in partnership with Consorzio Vino Chianti and Pagina99.
The challenge that the call makes to professional and amateur photographers is to produce stories that explore the deeper aspects of happiness. Everyday stories. Stories that at first glance may seem quite ordinary, but which nonetheless make us smile and give us glimpses into the authentic joy of being alive: not always easy, not always visible, and above all never mundane.
The call is open until 21 May, 2017, with submissions to be reviewed by an outstanding panel of judges, including Sarah Leen (National Geographic), Krzysztof Candrowicz (Triennal of photography Hamburg), Elisa Medde (Foam), Arianna Rinaldo, and Antonio Carloni (Cortona OTM)
The winner will receive a prize of €5,000 plus an exhibition of the winning project at the 2018 edition of the festival. Learn more and submit your project here.
PHmuseum has been a media partner of Cortona On The Move since 2015. This year a submission to the PHM 2017 Grant, handpicked by the festival's Artistic Director Arianna Rinaldo, will be granted a solo show at the festival, while PHmuseum Director Giuseppe Oliverio will be joining the festival as portfolio reviewer. To learn more and learn about the festival's full program, please visit cortonaonthemove.com.