The Phair 2026

The Phair, a synthesis of Photography and Fair, is an annual event dedicated to photography. Innovating the traditional fair structure and suggesting new methods of understanding and analysis of the artworks proposed.

Overview

The Phair hosts some of the leading contemporary art galleries in the Turin region, showcasing artistic projects related to the theme of the image and artworks created with photographic or video material.​

A careful curatorial approach ensures an organic exhibition format, conceived as a unified experience rather than divided into sections or themes. Equal spaces for all participants create a “tailor-made” setting, rethinking the traditional fair model while encouraging new ways of engaging with and interpreting the works on view.

Held at Officine Grandi Riparazioni (OGR) – Sala Fucine, the fair is accompanied by an extensive talks programme. Over three days, artists, curators, collectors, and industry professionals come together to reflect on the evolving role of photography across artistic, institutional, and commercial contexts, offering a layered perspective on the contemporary photographic field.