Rhi-Entry

In 2021, Rhiannon Adam was selected for the dearMoon mission, the first civilian spaceflight to deep space. In 2024, it was abruptly cancelled by its billionaire funder. The work blurs fact and fiction, reflecting on Adam’s psychological re-entry.

Throughout history, 117 billion humans have gazed at the same moon, yet only 24 people – all American men – have seen its surface up close. 

In 2018, Japanese billionaire and art collector Yusaku Maezawa had announced a global search for eight artists to join him on a week-long lunar mission aboard SpaceX’s developmental rocket, Starship (designed ultimately to transport humanity to Mars). This mission would be named dearMoon, and would be the first civilian mission to deep space. In 2021, during the pandemic, while all of her projects were grounded, Rhiannon Adam discovered an application for dearMoon. It was the ultimate art residency and seemed to answer her existential crisis over being a working photographer in a deeply uncertain future. If you can't travel the planet, leave it.

The mission's flight path would echo Apollo 8’s 1968 journey, which famously led astronaut Bill Anders to suggest NASA “should have sent poets” to capture the sense of wonder he experienced. dearMoon sought to fulfil this vision by inviting creatives to reflect on humanity from space, aiming to inspire world peace. 

In 2021, Adam was chosen as the only female crew member from a million applicants, with the chance to achieve the seemingly impossible – to become the first out queer woman to venture beyond the Kármán line. For three years, she immersed herself in the space industry, grappling with her mortality and the responsibility of representing marginalized voices. 

 However, in June 2024, Maezawa abruptly canceled the mission, leaving the crew to pick up the pieces of their disrupted lives. For some of the crew, this loss has had catastrophic consequences – both psychologically and financially.

The work presented here blurs fact and fiction through images, archive, and ephemera, reflecting on Adam’s psychological recalibration and her struggle to return to a "normal" life. It is often cited that reentry (or "Rhi-entry") is the most dangerous part of spaceflight, and for Adam, this rings true, despite never having left our planet.  

This project stands as a shrine to lost dreams. Space is our collective future, what happens there affects us all. While it may seem beyond the bounds of reality, Adam has brushed with that future in her present, and wishes to raise an urgent call for alternative voices in the space industry to maintain checks and balances, and above all – empathy. We are in a new kind of space race, and as with any form of competition, there is always a risk of losing sight of the world beyond the finish line.

© Rhiannon Adam - Image from the Rhi-Entry photography project
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Polaroid exposed with an image taken by NASA’s EPIC camera on the Deep Space Climate Observatory (DSCOVR) satellite returned its first view of the entire sunlit side of Earth from one million miles away in July 2015. Throughout her application she exhorted the need to create “evidence” of the mission, to stand in opposition to the conspiracy theories and spaceflight’s own merge with sci-fi.

© Rhiannon Adam - Screenshots from the video call where Yusaku Maezawa invited Adam to be a part of the crew.
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Screenshots from the video call where Yusaku Maezawa invited Adam to be a part of the crew.

© Rhiannon Adam - Image from the Rhi-Entry photography project
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As a part of the dearMoon application process, shortlisted applicants agreed to submit their bodies to extensive medical testing. Adam was provided with a long list of tests to be conducted to establish fitness for spaceflight.

© Rhiannon Adam - Image from the Rhi-Entry photography project
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“Man Who Sold the Moon” Original copy the book (1952), left. Updated and recovered by the artist in 2024, right. Below: Application form included in the 1952 edition of The Man Who Sold The Moon. The book is a classic sci-fi title, that covers events around a fictional first Moon landing in 1978 and and the schemes of D. Harriman, a businessman determined to control the Moon for profit.

© Rhiannon Adam - Image from the Rhi-Entry photography project
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As a part of the exhibition Conquest of Space in 1950, the Hayden planetarium in NYC hosted an Interplanetary Reservations Desk. News travelled around the world and 24,000 applications were received. The planetarium promised to hand them over to the first commercial spaceflight company able to offer tours, which has still not happened. Here is a selection still held in the archive.

© Rhiannon Adam - Image from the Rhi-Entry photography project
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Yusaku Maezawa and his assistant Yozo Hirano. This image was taken an hour before their launch to the international space station (ISS). Much speculation as to Maezawa’s reasons for cancellation have circulated. One theory suggests that the MS-20 flight satisfied his desire for space exploration, rendering dearMoon redundant.

© Rhiannon Adam - Image from the Rhi-Entry photography project
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Soyuz MS-20 on the pad at Baikonur Cosmodrome, Kazakhstan, Tuesday December 7th 2021. Yusaku Maezawa, dearMoon’s leader and funder spent 12 days on the International Space Station. dearMoon crew were notified of their inclusion in the project in November 2021, with the public announcement occurring on the one-year anniversary of the MS-20 flight.

© Rhiannon Adam - Image from the Rhi-Entry photography project
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Taking during the recreation of Bill Anders’ NASA portrait where Rhiannon Adam was finally seated in his position. The mechanics of shoot staging are on full show. She holds a model of Starship/Superheavy, which she was due to travel aboard. On the body of the rocket sits Yusaku Maezawa’s branding and social media handle on X (formerly Twitter), which is also owned by SpaceX’s owner, Elon Musk.

© Rhiannon Adam - Image from the Rhi-Entry photography project
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They Should Have Sent Poets. Lenticular print, 2024. Bill Anders was lunar module pilot on 1968’s Apollo 8, the first manned mission to the moon. He photographed Earthrise, and wondered if NASA should have sent “poets, ‘cause I don't think we captured, in its entirety, the grandeur of what we had seen”.The planned flight path for the dearMoon voyage was set to retrace that of Apollo 8.

© Rhiannon Adam - Image from the Rhi-Entry photography project
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The prospect of going to space is a daunting one, when there are so few individuals who have experienced it. No woman has ever been to deep space, so as part of her research, Adam watched many fictional accounts of what would have become her reality. When that too became a fiction, Adam inserted herself using AI into classic space narratives starring men who had "the right stuff" she deviated from

© Rhiannon Adam - Image from the Rhi-Entry photography project
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Monument to Broken Dreams. Welded steel. 480 x 220 x 90mmUnique pieceRocket part (original part of Starship SN9, a failed Space X rocket test), gifted to Adam by Gene Gore of South Padre Island, Texas.

© Rhiannon Adam - Image from the Rhi-Entry photography project
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After the dearMoon selection had taken place, Adam began to see the moon everywhere. In landscapes, in coffee cups, in the cracks of the pavement. After dearMoon’s cancellation, these sights became a prison of sorts. The text is edited from a journal entry after dearMoon’s end. Tha image was taken in Lake Salda, Turkey.

© Rhiannon Adam - Image from the Rhi-Entry photography project
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Taken in New York, the week after dearMoon's unceremonious ending as Adam walked home to Bushwick, this was written on the pavement.