Bereitschaft

Bereitschaft is a photography series and video installation about the popularisation of a fascist statue on TikTok. It shows how mainstream fitness aesthetics are co-opted by the far right to amplify their influence.

The German term “Bereitschaft” encompasses readiness and willingness to take action, yet it also harbors darker undertones. In 1939, German sculptor Arno Breker (1900-1991) crafted a statue titled with this word, portraying a male, nude warrior drawing a sword, symbolizing preparedness for the impending call to arms faced by the German people. This sculpture has become an obsession on TikTok. Through their work, the artists delve into the glorification of the ‘sculpted’ male physique and the advocacy of self-discipline within TikTok fitness trends, examining how these inclinations mirror fascist tendencies and serve as symptoms of a right-wing ideological shift. Terms like ‘brohood’, ‘gymbros’, and ‘bromance’ evoke a sense of unity, wherein the individual becomes subordinate. Influencers promote order and disci- pline, urging followers to disregard the inner “bitch voice” which purportedly leads to weakness. The trend not only defends masculinity with misogynistic characteristics but also manifests increasingly peculiar manifestations, including ‘bonesmashing’, ‘chiselled jawline’, ‘mewing’, ‘looksmaxxing’, facial fitness, and ‘hunter eyes’, advocating an unsettling and extreme pursuit of physical perfection. (Mirjam Kooiman, Chief curator at Foam Amsterdam)

© Ganslmeier & Zibelnik - Image from the Bereitschaft photography project
i

The black-and-white images in Bereitschaft are original macro photographs of videos shared publicly on TikTok in 2025 or earlier, presented as they were displayed on a phone screen.

© Ganslmeier & Zibelnik - Image from the Bereitschaft photography project
i

The individuals portrayed in both series represent a spectrum of ideological engagement. Some may never have expressed extremist views or engaged in hateful communication: they may instead be associated with trends that were later co-opted by extremist movements. Others may have actively participated in the dissemination of hate speech, conspiracy theories, or recruitment-related content.

© Ganslmeier & Zibelnik - Image from the Bereitschaft photography project
i

Research poster, 2025 | Our artistic interest lies in tracing subtle shifts in the visual language and accompanying rhetoric that contribute to processes of online radicalisation. Our research spans content emanating from mainstream fitness and beauty trends, as well as hate-speech, conspiracy-driven narratives, and material shared in far right circles.

© Ganslmeier & Zibelnik - Image from the Bereitschaft photography project
i

Ganslmeier & Zibelnik, Spector Books, 2025 Edited by Elisa MeddeDesigned by Studio SallaliAuthors: Zoe Samudzi, George H. King

© Ganslmeier & Zibelnik - Bereitschaft, 3-channel video installation. HALLE 14, Leipzig, 2025.
i

Bereitschaft, 3-channel video installation. HALLE 14, Leipzig, 2025.

© Ganslmeier & Zibelnik - Bereitschaft, 3-channel video installation. HALLE 14, Leipzig, 2025.
i

Bereitschaft, 3-channel video installation. HALLE 14, Leipzig, 2025.

© Ganslmeier & Zibelnik - Bereitschaft, 3-channel video installation. HALLE 14, Leipzig, 2025.
i

Bereitschaft, 3-channel video installation. HALLE 14, Leipzig, 2025.

© Ganslmeier & Zibelnik - Bereitschaft, photography series, Museum of Contemporary Art Metelkova (MSUM), Ljubljana, 2025.
i

Bereitschaft, photography series, Museum of Contemporary Art Metelkova (MSUM), Ljubljana, 2025.