THE LAUNDRY

“YOU OPEN YOUR EYES FINDING YOURSELF IN A LAUNDRY. WEARING NOTHING BUT YOUR OWN SKIN AND A MASK. SCRUBBING YOUR BODY FOR HOURS UNTIL BLEEDING, AND YOU REALIZE, YOU ARE STILL DIRTY. FRUSTRATED BY THE UTOPIA OF YOUR OWN DESIRE”

Two women stuck in a Laundry. They are here to wash themselves from the stigmas society imposes on them.

THE LAUNDRY as a reflection of us, as human beings, locked in and out in our tiny worlds. Confronted with our fears, toxic ideals and desires. Being lost, confronted with the freak in us, slowly dissolving and at some point realizing that we are not alone. That we’re all in this one. That we are all freaks, human beings, with fears, demons and the desire to be loved and accepted as who we are. We are all humans in the same world.

Retelling a story means not only to change the perspective but to dismantle the clicheé by revealing the multifarious possibilities out there.

The Laundry is a contemporary piece of art, created to serve the reality of this society and our feelings during the crisis of the Corona epidemic. It resolved out of artists from all over the world coming together and bringing up all their creative energies for this project in order to create this story and finally feel themselves as artists again. To overcome the feeling of not being able to create - the strongest and most important urge of an artist. And to finally tell or retell stories again.

The whole project was developed and finalized during this crisis.

Showing: Alex Feller and Gabrielle Deydier

Creative Direction: Debby Caplunik

Creative Direction & Photography: Johanna Berghorn

Assistant: Cornelius Reitmayr

Set Designer: Cosima Vellenzer

Props Master: Fausto Torelli

Set Dresser: Ann-Christin Hansen

Light: Caspar Brog

Costume: Christina Van Zone

Costume Assist: Firat Baruc

Protehese & Make-up: Juliette Ruetz

Make-up Assist: Celine Korrak, Anina Lehmann

© Johanna Berghorn - Cindy
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Cindy

© Johanna Berghorn - Fanny
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Fanny

© Johanna Berghorn - Image from the THE LAUNDRY photography project
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While the „perfect“ women in commercials, depicted in the classical narrated ideal of an objectified female stereotype, are always shown as happy and fullfilled, Cindy feels nothing but emptiness. Her plastic body as a husk where nothing is left but hollowness and frustration about the toxic desire of how to look, act and be.

© Johanna Berghorn - Image from the THE LAUNDRY photography project
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Fanny the way society tells her story while reducing her whole presence as a human being on nothing but shallow clichés about her physiognomy: An unhealthy living woman, unsatisfied, addicted, unhappy.

© Johanna Berghorn - Image from the THE LAUNDRY photography project
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Cindy only lives in her two-dimensional reflection in the mirror. She is not able to feel herself as a subject of her own, but as an objectified version of the way society wants her to be. A society that is still telling her she is not enough. The mirror as a reflection of the utopia of all those narrated patriarchal myths and expectations.

© Johanna Berghorn - Beauty is the Beast
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Beauty is the Beast

© Johanna Berghorn - Never enough
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Never enough

© Johanna Berghorn - Never enough II
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Never enough II

© Johanna Berghorn - Image from the THE LAUNDRY photography project
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Cindy and Funny beholding each other. Cindy sees nothing but the reflection about how she feels about herself while Fanny finds all her toxic desires united in Cindy.

© Johanna Berghorn - Society's favorite story.
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Society's favorite story.

© Johanna Berghorn - Image from the THE LAUNDRY photography project
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Salvation and Resolution When the facade falls the LAUNDRY, as a symbol of maintained concepts, literally breaks. Cindy is confronted with her inner self, confronted with all the ideals and patriarchal desires, myths and narratives society has laid upon her. The facade breaks. She slowly starts feeling and realizing being more that a husk. The dress resolves, the mask crumbles and washs of her body.

© Johanna Berghorn - Acceptance
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Acceptance

© Johanna Berghorn - Desolution
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Desolution

© Johanna Berghorn - Rebirth
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Rebirth

© Johanna Berghorn - Image from the THE LAUNDRY photography project
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Narcissus Fanny, at first depicted as the cliché of an unhealthy living woman, finds and feels herself in the place where she belongs to: home and in her own body. Embracing herself by accepting herself the way she is. A beautiful and strong woman. A woman fighting for herself, against all stereotypes and traumatic experiences, fighting against society and a worldwide spread belief system that would always try to tell her she wouldn’t fit in. But she does. Filling her place on earth with every beautiful part of her body, mind and presence as a human being.

© Johanna Berghorn - The story I've been told
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The story I've been told

© Johanna Berghorn - Image from the THE LAUNDRY photography project
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Here she is. Finally finding her voice and expression. Screaming and asking every woman out there: what is your story? How do you feel?

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