Promise and Demand

Promise and Demand focuses on the performance of success and optimisation. Portraying aspirational lifestyles as a game of endless emails, wellness and guest lists; I present these pursuits as symbols of cultural capital. I am honest about the role I play in perpetuating this pursuit of perfection; when creating enticing images about commodification of the self, I myself become a more valuable commodity. I build my status as an interesting subject, a worthy object, a self-generating spectacle with a viewership attached.