Parallel World Family

Parallel World Family explores boundaries between self and others through daily life and photography. AI-blended and untouched images coexist, revealing shifts in perception and prompting reflection on unseen layers within our everyday world.

Parallel World Family is a project that explores the fluid boundaries that exist within everyday life—between self and other, human and nature, reality and unreality.

Grounded in the idea that personal and intimate events often contain universal and fundamental questions, this work encourages viewers to reconsider the frameworks, perspectives, and ways of seeing that shape their understanding of the world.

At the center of this project is a method in which photographs—mainly sourced from PROOF OF LIVING, our first photographic body of work consisting of original images drawn from Fujimura Family’s everyday life—are used as material, and two to three original photographs are blended by AI to generate new composite visuals.

These AI-generated images are presented alongside the original photographs, creating an intentional ambiguity that blurs the boundary between “reality” and “unreality.”

Rather than celebrating or criticizing technology, this process reveals the inherent instability of our assumptions and visualizes the ever-shifting borders that are always in motion.

By placing AI-generated images and human-taken photographs side by side without distinction, a subtle sense of dissonance emerges.

This delicate disturbance quietly evokes fundamental questions:

What is reality?

What does it mean to exist?

We regard AI not as an external, non-human entity, but as an extension of human consciousness—an instrument that acts as a mirror reflecting the structure of contemporary perception.

Moments that once undeniably existed within daily life are reconstructed by AI into another dimension, giving rise to a parallel timeline that runs alongside lived reality.

This project itself continues to transform.

It is a process of redefining not only the boundaries between reality and unreality, but the very form of life itself.

Today, the project is evolving into Parallel Mutant Family, a new phase that inherits the spirit of the previous work while expanding and mutating in dialogue with a rapidly changing world.

This continuous “mutation” lies at the core of the Fujimura Family’s practice—an endless conversation between life and art, and between human perception and the unknown.

Below is a poem as a statement.

I am trying to translate knowledge that is clearly known, yet not felt.
Redefining, deepening, and transforming our perception of a world that continues to generate infinitely.
And within that realm of endless possibilities, we encounter impulses.
By accessing memories that are not our own, boundaries begin to dissolve, and contradictions lose their weight.
We seek to tangibly grasp all parallel worlds that exist in reality, and to physically sense the unseen borders.

Reproducing the chaos of reality.
A world that does not pursue universality or reproducibility.
A boundary that does not confine the questions arising from relativity.
Simply drifting.
Advancing through contact.

What is it to be human?
What is it to live?
Creative, uncertain—where objectivity and subjectivity blur into ambiguity.

When we gaze at ourselves and our lives through accidental events that transcend their original intention,
we are surprised to find memories of family and personal concepts intermingled unexpectedly within the fluctuations of desire.
It is very much like observing nature with an imaginative eye.

Each person holds contradictions that are, in their own way, still true.
What do we cherish, how have we perceived things, and how have we lived?
While feeling the joy of engaging with this delicate and complex society,
we want to surrender to the sway of a far richer and more diverse world that lies beyond.
Entrusting our wishes and prayers to the flow, hoping to become a part of the web of connection.

We have explored the presence of life in the everyday and the unity of living and artistic expression through works such as PROOF OF LIVING (2021) and SOUND OF EXISTENCE (2023). These projects naturally laid the foundation for Parallel World Family, which delves deeper into the theme of boundaries in a more layered and complex way.