Not Really Now (Not Anymore)

  • Dates
    2023 - Ongoing
  • Author
  • Locations Minnesota, Wisconsin, Ohio, Michigan, Iowa, Indiana

Not Really Now (Not Anymore) explores personal and cultural anxieties tied to the Midwest, reframing it not as a void but as fertile ground for a modern folk tale shaped by its eerie, often overlooked histories.

Not Really Now (Not Anymore) is about the personal and cultural tensions I associate with the Midwest—the place I call home. Rather than treating the region as empty or forgotten, I see it as a setting rich with stories that speak to a broader sense of unease in American life.

Inspired by Gothic imagery and themes, the work touches on ideas like hauntings, ruins, and historical trauma, as well as what theorist Mark Fisher called “the slow cancellation of the future”—the creeping sense that time has stalled—the future never arrived, leaving us to continuously relive the past. The Midwest, in this sense, becomes a kind of stand-in for a larger cultural disorientation.

Throughout the project, I use subtle visual cues to reflect on how the region handles its past: civil war reenactments that mix celebration with discomfort, Indigenous lands turned into tourist attractions, and hometowns of serial killers that have become part of local lore. These scenes explore how history is remembered, reshaped, and sometimes ignored.

At its heart, this project is also about reckoning with what it means to be from the Midwest—how the region’s history informs identity, and how its contradictions shape daily life. It’s a personal attempt to look closely at the myths I grew up with and the realities that exist alongside them.

The resulting images move between the surreal and the everyday, blending fact and fiction, past and present. The work carries an eerie tone, but it’s grounded in a genuine effort to understand a place that feels both familiar and strange.

© Sam Gulliver - Image from the Not Really Now (Not Anymore) photography project
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The arm of Earl Schesky, a man I met in Colon, Michigan during the town's annual Magic festival. Earl isn't a magician, but he does have a photographic memory. As I took this picture he told me the exact date, time, and location of the watch's purchase.

© Sam Gulliver - Twin boys at the 2024 International Twins Festival in Twinsburg, Ohio.
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Twin boys at the 2024 International Twins Festival in Twinsburg, Ohio.

© Sam Gulliver - From Ronald Regan's childhood bedroom.
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From Ronald Regan's childhood bedroom.

© Sam Gulliver - From Plainfield, WI. Hometown of notorious serial killer Ed Gein.
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From Plainfield, WI. Hometown of notorious serial killer Ed Gein.

© Sam Gulliver - The flagellation of Jesus at a biblical wax museum.
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The flagellation of Jesus at a biblical wax museum.

© Sam Gulliver - The Union camp at the 2025 Jackson, MI Civil War Muster.
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The Union camp at the 2025 Jackson, MI Civil War Muster.

© Sam Gulliver - Invasive kudzu vines overtaking a telephone pole.
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Invasive kudzu vines overtaking a telephone pole.

Not Really Now (Not Anymore) by Sam Gulliver

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