Lolita Dreams

Lolita Dreams is a collaboration with my partner's sociological research on the Lolita fashion subculture in China. Lolita fashion is a subculture that originated in Japan and is primarily inspired by

Lolita Dreams is a collaboration with my partner's sociological research on the Lolita fashion subculture in China. Lolita fashion is a subculture that originated in Japan and is primarily inspired by the clothing and general aesthetics of the Rococo and Victorian periods.

At first, it was a niche subculture where enthusiasts used this type of clothing to express their individuality and explore their identity. In the process of localisation, the subculture has merged with other mainstream cultures and subcultures, giving rise to numerous categories. Among young people, this culture is becoming increasingly popular. Gradually, Lolita subculture has developed into an industry, generating economic benefits and getting a lot of fans on the internet.

I've been involved in the ACG-related subculture for over 20 years, including anime, comic, games, cosplay, lolita and more. Together with other ACG-related subcultures, Lolita fashion influences the personality, identity, lifestyle and consumption habits of Generation Z and even a wider range of people in China.