Unseen Photo 2026

With Unseen and Art Rotterdam joining forces starting in March 2026, the photography fair will be featured as part of Art Rotterdam. Meanwhile, the Unseen Book Market will take place at the Nederlands Fotomuseum during Unseen.

Overview

The thirteenth edition of Unseen, now part of Art Rotterdam, will take place at the end of March 2026 — and not, as previously announced, this coming September at Amsterdam's NDSM Loods. Unseen and Art Rotterdam are joining forces and are currently preparing for their first joint edition, scheduled to take place from March 26 to 29, 2026, at Rotterdam Ahoy. Like Art Rotterdam 2025, this combined edition will cover an area of 14,000 m².

In recent years, Unseen has been confronted with a diminishing role of photography within gallery programs and a declining number of galleries exclusively focused on photography. The strategic alliance with Art Rotterdam opens new doors for Unseen: a compact, carefully curated and sharply focused selection of photography within a broader contemporary art context.

Art Rotterdam, widely praised as an experiential fair with a variety of sections under one roof — including video art, sculptures, and large-scale installations — will become even more diverse and appealing to a young and international audience through the addition of a strong photography section.

In addition to benefiting from Art Rotterdam's visitor flows and promotional efforts, Unseen will maintain its focus on international collectors, curators, and photography professionals. In collaboration with the fair's curators, Unseen is developing several special programs. The reopening of the Dutch Photo Museum in the iconic Santos warehouse in Rotterdam will play a prominent role in this context.

The 2026 edition of Unseen Book Market will take place at the Nederlands Fotomuseum during Unseen. The museum’s entrance space will accommodate approximately 40 publishers, creating a comprehensive hub for special books and other photography publications. At the beginning of 2026, the Nederlands Fotomuseum of Photography opens in a spectacular new building in Rotterdam. Warehouse Santos offers an impressive eight floors dedicated to photography.