Cookie Policy

This Cookie Policy explains how Phmuseum Srl ("PhMuseum," "Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://phmuseum.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

We may use cookies to collect some information. This information might become personal if we combine it with other data we have.

What are cookies?

When you visit websites like phmuseum.com, tiny bits of data called cookies are placed on your device. These cookies act like helpful assistants, allowing the website to function smoothly, remember your preferences, and even provide valuable analytics.

There are two main types of cookies: first-party and third-party. First-party cookies, placed directly by PhMuseum, help the website remember your preferences for a more personalized experience. Third-party cookies come from partner companies that provide features on the website, such as advertising or analytics. These cookies allow those companies to recognize your device across different websites they work with. We'll provide more details about the specific cookies we use and how you can manage them on PhMuseum website.

Why do we use cookies?

We use cookies, both our own and from partners, to make your visit to our website as smooth and personalized as possible. These tiny bits of information help the website function properly (essential cookies), remember your preferences to tailor the content you see (experience cookies), and allow third-party partners to provide services like advertising and website analysis. We'll go into more detail about these partner cookies below.

Essential website cookies:

These cookies are essential for the basic operation of our website. They ensure you can access secure areas and use key features.


  • Name: phmuseum_session
  • Purpose: Maintains your session state across web pages on PhMuseum website, allows access to restricted areas.
  • Provider: PhMuseum View Service Privacy Policy
  • Expires in: 2 hours

  • Name: cookie_status
  • Purpose: Remember your preferences regarding cookies set by PhMuseum website. This likely refers to whether you accepted or declined cookies.
  • Provider: PhMuseum View Service Privacy Policy
  • Expires in: 2 hours

  • Name: phm_notification
  • Purpose: Remember if you've seen notification popups on the PhMuseum website. This helps avoid showing the same notification repeatedly.
  • Provider: PhMuseum View Service Privacy Policy
  • Expires in: 14 days

  • Name: pidn
  • Purpose: Remembers if you've already visited the PhMuseum website. This helps customise the Phmuseum website experience.
  • Provider: PhMuseum View Service Privacy Policy
  • Expires in: 5-years

  • Name: XSRF-TOKEN
  • Purpose: This cookie is written to help with site security in preventing Cross-Site Request Forgery attacks.
  • Provider: PhMuseum View Service Privacy Policy
  • Expires in: 2 hours

Analytics and customisation cookies:

These cookies gather data to help us improve your experience. They track overall website usage and marketing campaign effectiveness. This information helps us tailor the website to your needs and preferences.


  • Name: _ga
  • Purpose: This cookie name is also associated with Google Analytics 4 (GA4), the latest version of Google Analytics. GA4 uses a different tracking method based on events. This cookie helps distinguish unique users and create pseudonymized identifiers to analyze website traffic and user behaviour. It is included in each page request and used to calculate visitor, session, and campaign data for the site's analytics reports.
  • Provider: Google Analytics View Service Privacy Policy
  • Expires in: 1 year 1 month

  • Name: _ga_V4VVR5SB9P
  • Purpose: This cookie is used by Google Analytics to persist session state.
  • Provider: Google Analytics View Service Privacy Policy
  • Expires in: 1 year 1 month

  • Name: pidr
  • Purpose: Tracks the website that referred you to PhMuseum website.
  • Provider: PhMuseum View Service Privacy Policy
  • Expires in: 14 days


Advertising cookies:

Some cookies help personalize the ads you see on our website. They prevent repetitive ads, ensure proper ad delivery, and in some cases, select ads based on your browsing interests.


  • Name: _fbp
  • Purpose: Used by Meta to deliver a series of advertisement products such as real-time bidding from third-party advertisers
  • Provider: Meta View Service Privacy Policy
  • Expires in: 3 months

Managing Cookies on Your Browser

Every browser offers different ways to manage cookies. To learn the specifics for yours, check out the built-in help menu. Here's a quick guide for popular browsers:

How we handle targeted advertising

Our website partners might place cookies on your devices to deliver ads tailored to your interests. These companies use browsing data (yours and others') to show you relevant promotions for products and services you might like. They might also use tracking tools to measure how effective the ads are. This can involve collecting information about your visits across different websites to display ads you'd find interesting. It's important to note that neither we nor our partners can identify you personally through this process. Your name, contact details, or any other information that directly identifies you remains anonymous unless you choose to share it.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at support@phmuseum.com or by post to:

Phmuseum Srl
PhMuseum Lab
Via Paolo Fabbri, 10/2a
Bologna, BO 40138
Italy

Last updated June 27, 2024