Web ad archive. Appropriation and useful photography – A tool-kit was a workshop on exploring the appropriation of images in the creative web through reflections and exercises, held by Penelope Umbrico at PhMuseum Lab in Bologna on 24 September 2023.
In this workshop with Penelope Umbrico, the surplus of visual information on the web will become a vast archive of material from which to draw. It will become a space in its own right: one where taking pictures is virtually the same as taking pictures on the street.
We will explore ideas of appropriation through various strategies artists have used: cut and paste, decontextualization, transformation, collage, juxtaposition, etc. We will breakdown these strategies, looking at how they engage in a critical dialogue with the sourced material.
By participating in this workshop you will engage and reflect on the shifts between authorship and originality, the public and the private, the collective and the individual. Penelope Umbrico will demonstrate how she uses these ideas and techniques in her own work, and the necessity of intention and rationale in the use of found images.
The workshop will culminate with an exercise to assess the usefulness of found images. What possible strategies can be employed to work with them as starting points, or as tools, for the development of a body of work?
Penelope Umbrico’s installations, video, and digital media works utilize photo-sharing and consumer-to-consumer websites as an expansive archive to explore the production and consumption of images. Her work navigates between producer and consumer, local and global, the individual and the collective, with attention to the technologies that are produced by (and produce) these forces. Umbrico’s work has been exhibited at MoMA PS1, NY; Museum of Modern Art, NY; MassMoCA, MA; San Francisco Museum of Modern Art, CA; Milwaukee Art Museum, WI; Art Museum Gosta, Finland; Foto Colectania, Barcelona, Spain; The Photographers’ Gallery, London; Daegu Photography Biennale, Korea; Pingyao International Photography Festival, China; Kunstverein Ludwigshafen, Germany; Rencontres d’Arles, France; Gallery of Modern Art, Brisbane Australia; among many others, and is represented in museum collections around the world. She has received numerous awards, including a Guggenheim Fellowship; Sharpe-Walentas Studio Grant; Smithsonian Artist Research Fellowship; New York Foundation of the Arts Fellowship; Anonymous Was a Woman Award. Her monographs have been published by Aperture NYC and RVB Books Paris.