2014 - Ongoing
California, United States
Imagine a crop that can replace plastic, isolation materials, synthetics, cotton, the majority of medications, cure cancer and by doing so, even reduce the human footprint, improve climate change and economic growth, all over the world. If we only we would have a crop that could do all this.
We do, but is its forbidden in over 95% percent of the world. Forbidden because Mexican workers in the 70ties liked to smoke a joint to relax after their fourteen-hour workdays and the US government needed something to punish them on. So, stimulated by the textile and pharmaceutical industries that knew they would be out of business if the crop would stay in it, cannabis made it’s way up the opium list. Even though it had been used for many purposes for thousands of years already.
After being banned for over four decades cannabis is now fighting its way back into the modern day world, but it is as Albert Einstein said: "The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”
Society still sees cannabis as a drug and is being kept in this disillusion on purpose. The endless possibilities need to be shown to society in order to shift their thinking and start using cannabis towards its full possibilities and towards a sustainable world.
Green Gold shows how cannabis improves both our life and the world we live in, but how we misuse it now. The project breaks taboos, shatters stigmas and sheds new light on the benefits of the world’s most useful plant.