"Future Shock"

Michael Almiroudis

2016 - 2017

Athens, Attica, Greece

The formation and operation of the expanded "form" - "information" started being confused at the early 80s till the early 21st century with the so-called "information society" development. The suggestion of "informationalism" or "information explosion" from visual media has influenced the aspects of social organization and structure.

While the biopolitics of the post-industrial society were looking for new ways to manipulate the creation, distribution, and control of visual information; many spoke about visual information as a tool of capitalism. In particular, Manuel Castells considered this awareness as a new technological example that is analysed from the "production, processing and transmission of visual information" which has gradually become "fundamental sources of productivity and power". Negri and Hardt introduce thinking about the "visual discourse" of the information society by saying that making an image will be the work that produces intangible products such as knowledge, information, communication, emotional relationships ready for consumption by the consumer. Similarly, Bell, Peter Otto and Philipp Sonntag stated that an information society is a society where the majority of workers work in information positions and deal with information, signals, symbols and images more than with energy and matter as was the case in the industrial society. Finally, similarly, Alvin Toffler in Future Shock analyzes the "knowledge" - "information" within this new social structure by saying that "The central resource in this diptych contains a social space that includes general data, images, symbols , culture, ideology, aspirations and values.

Beginning with these theoretical concerns, I attempted to think through a visual transference project of this critique, starting an absurd allegorical narrative by an American ophthalmoscope of the 80s. This opthalmoscope portrays captions, signs, images, symbols and icons by alternating the shaping of images of b&w images in monochrome RGB digital matrix images. As the viewer reaches the end of the ophthalmoscope at the exit of his eye from it, the ophthalmoscope has been converted into VR Glasses.

© Michael Almiroudis

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