Masterplan - PhMuseum

Masterplan

Martin Toft

2015 - Ongoing

St Helier, Jersey

The island of Jersey is one of the world's leading offshore International Finance Centres. In the second half of the twentieth century Jersey’s economy has experienced a radical transformation from one based upon agriculture and tourism to a financial services industry which today commands over 50% of total economic activity. 100,000 people live in Jersey and in 2016 13,000 islanders are employed within the finance sector. Jersey Finance, the organization formed to promote the industry, stated that in 2015 the cross sector value of invested wealth exceeded £600 Billion. Masterplan is a five year project (2016-2020) using photography, film and archival research to tell the story of Jersey’s economic growth and development in the twentieth and twenty-first centuries. The question of what visual record there is of contemporary Jersey is a question of what visual record there is of finance. And, what is a visual record of finance?

Masterplan is a collaborative research project between Martin Toft and Gareth Syvret at Archisle: The Jersey Contemporary Photography Program, hosted by the Société Jersiaise Photographic Archive exploring contemporary Jersey corporate culture, the finance industry, business community and governance. The huge importance of the finance sector to the post war economic trajectory of the Island of Jersey is an area in which Photographic Archives until now remain deficient. Although the Société Jersiaise Photographic Archive contains rich documentary of Jersey and St Helier’s landscape, social and business histories in the nineteenth and early twentieth centuries major post war developments in landscape, infrastructure and society are not represented in a coherent visual narrative.

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  • View towards the Waterfront and the construction of Jersey's International Finance Centre, St Helier, Jersey, 18 February 2016. © Martin Toft

  • Coutts Head Office, Fête de St Helier, St Helier, Jersey. 19 July 2015 © Martin Toft

  • Carmen Tyler, Trainee Research Analyst, Fort Regent Car Park ,St Helier, Jersey. 7 April 2015 © Martin Toft

  • Stuart Weaving, High Net Worth Individual, Marina Court Penthouse, St Helier, Jersey. 7 June 2015 © Martin Toft

  • The Esplanade, site of the new Jersey International Finance Centre, St Helier, Jersey.
    1 March 2015 © Martin Toft

  • Stephen Alexander, Counsel, STEP Student Award Dinner, St Helier, Jersey. 20 November 2015 © Martin Toft

  • Jersey Business Awards for Enterprise 2015 #1, The Royal Jersey Showground, Trinity, Jersey. 15 May 2015 © Martin Toft

  • Philip Gower, Entrepreneur, Rockmount, Gorey, Jersey. 24 August 2015, © Martin Toft

  • RBC Wealth Management, St Helier, Jersey. 18 February 2016 © Martin Toft

  • Stephen Whittaker, work placement, RBC Wealth Management, St Helier, Jersey. 18 February 2016 © Martin Toft

  • No Campaign Protest, The Esplanade, St Helier, Jersey. 26 November 2015 © Martin Toft

  • New Jersey States Assembly members visiting Jersey Finance Ltd, St Helier, Jersey. 21 April 2015 © Martin Toft

  • Official visit at the Government House, St Saviour, Jersey. 21 April 2015 © Martin Toft

  • Public Meeting about JIFC, St Helier Town Hall, St Helier, Jersey. 10 June 2015 © Martin Toft

  • Baba Zouhier looking for work, Sarum Hotel, St Helier, Jersey. 7 April 2015 © Martin Toft

  • Sarum Hotel home to many economic migrants, St Helier, Jersey. 28 May 2015. Masterplan © Martin Toft

  • Jersey Business Awards for Enterprise 2015 #2, The Royal Jersey Showground, Trinity, Jersey. 15 May 2015 © Martin Toft

  • STEP Student Award Dinner #2, The Royal Yacht Hotel, St Helier, Jersey. 20 November 2015 © Martin Toft

  • The Future of St Helier, Planning Meeting, Town Hall, St Helier, Jersey. 30 May 2015. Masterplan © Martin Toft

  • Networking, Enforcement Seminar, Jersey Financial Services Commission, Radisson Blu Waterfront Hotel, St Helier, Jersey. 25 November. Masterplan © Martin Toft

  • Workman's glove, Waterfront, St Helier, Jersey. 7 June 2015 © Martin Toft

  • Jersey Business Awards for Enterprise 2015 #3, The Royal Jersey Showground, Trinity, Jersey. 15 May 2015 © Martin Toft.

  • Dandara Construction, Westmount, St Helier, Jersey. 31 July 2015 © Martin Toft

  • STEP Student Award Dinner #1, The Royal Yacht Hotel, St Helier, Jersey. 20 November 2015 © Martin Toft

  • Lord Eatwell, Chairman Jersey Financial Services Commission, St Helier, Jersey. 25 November 2015 © Martin Toft

  • Opening video from masterplan.je website


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