To Let - PhMuseum

To Let

Louise Carreck

2013 - 2017

To Let explores what has become a common sight throughout the UK – empty shops. But, these shops are different. They are well stocked. Some have staff and customers inside. The open door welcomes you in, but you cannot enter. These virtual or ‘fake’ shop facades, created using a mixture of CGI, photography and illustration, are applied to conceal the empty shop behind, in an attempt to attract new tenants and to clean up the appearance of the street. Through research I have found a range of fake shop facades including hairdressers, antique shops, delicatessens and pubs, in areas including Kent, Bournemouth, Middlesbrough, Glasgow, and Belfast to name a few, all photographed between 2013 and 2017.

Authorities in Enniskillen, Northern Ireland, installed virtual shop facades in the town centre and neighbouring areas as part of a cleanup effort ahead of the 39th G8 summit being held at Lough Erne Resort.

The entire project is made up of 46 colour photographs and has been self published into a photography book with an introduction by writer and architect Douglas Murphy.

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