Mihaela Minca, is the most powerful witch in Romania. For her kind, being a witch is not a job, but a calling. Mihaela is a witch when she gets up, and also when she goes to sleep. It's a tradition: her mother and grandmother were already witches.
Together with her daughters Cassandra and Anna and her daughter-in-law Larissa, she runs a flourishing business: from love charms to curses, they have everything on offer; they receive inquiries from all over the world via the Internet. In the midst of their tightly-knit community, this Roma family runs a business that draws profit from magic and mysticism — for them a very natural part of life. Their witchcraft is also an expression of female strength within an everyday culture shaped by men.
