No smile, no pose, nonstop – strong attitude, walk fast, stay in line: Instructions like these were quite common during that week. With every designer comes new fashion and their precise ideas on how it should be presented. On television, the show appears perfectly timed and with ease. At the Vienna Fashion Week, I did what I love most about photography: giving the viewers an insight into places they otherwise cannot see, and moments they would otherwise not be able to witness. To show the B-side of the story, I went backstage and created insight shots in a world of its own. And I did it in my very own view, from my point of view, and in my very own style.