Mar del Plata is the main tourist destination in the seaside of Argentina, and one of the largest in Latin America. The epicenter of Argentinean tourism, Mar del Plata’s beaches are overcrowded with visitors during the months of January and February, in the height of the southern hemisphere’s summer season.

This series focuses on the women who spend their holidays in Mar del Plata, who enjoy the season profiting from the first ray of the sun until the very last one on the beach and by the sea.

Regular visitors of these shores for decades, they choose their best swimsuits, sunglasses and hats to deploy all their vanity as they sunbathe and see time go by.

The Golden Ladies are the faithful keepers of the tradition of a Mar del Plata holiday, a habit transmitted from generation to generation of Argentineans.