Heidi Rondak


Berlin, Germany

"Ochrasy" is a fashion story around a young dandy-styled man who's killing time during his stay in a boutique hotel room. The title is inspired by a same-named song that treats the daydreams of a lonely fellow, of whom this story reminded me.

Model Alexander Weber, back then signed with ICONIC Management, was the perfect face to tell this elegant story. By his attitude and natural talent – he was quite new in the model business back then – he interpreted the dandy looks in a very fresh and modern way. The styling was done by Celso Da Costa Hamelink with his assistant Natalie Heidinger's help. Hair & make-up did Rebecca May. I photographed the story with a Phase One digital medium format camera. Boutique hotel Sir Savigny had just opened for one week back then and we were lucky to get the chance to use it as a photo location first. By now it has become wildly popular among Berlin photographers.

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