Archivo Juárez

In 2020, unable to travel to my hometown of Ciudad Juárez, Mexico, during the pandemic, I started touring the city on Google Maps. I used this tool to re-explore sites in Ciudad Juárez. With infrequent visits from the Google car and its 9-eyes camera, I often find sites that are frozen in time, many of them captured between 2008 and 2013 in a period known as the War on Drugs. I began to collect these images into a digital archive. To date, the archive has more than 500 images.

Eventually, when I was able to return home, I found myself checking through family photos and found an old keychain photo viewer—a small plastic object one could hold up against light to view a 35mm slide. Inside the viewfinder it was a picture of my parents and my brother in the circus, I was not born yet.

I think of this project as a (strangely) familiar album of my city, one that has been represented endless times with violent images. Instead of blowing these images up, I started converting them into an analog image as a 35 mm negative and inserted it into a pocket-size viewfinder, showing images that we rarely associate with the city, which was known as one of the most violent in the world. What we see in Street View becomes an intimate and personal history.

I was born in Juarez, and I chose to revisit familiar neighborhoods, avenues, and streets, showing daily life in the city through the lenses of Google’s equipment, using its own language and therefore its glitches and its artificial intelligence, an A.I. that automatically erases faces, or anything that looks like one. While the project does not focus on violence, it is impossible to navigate the city without police, military, a gunman, or abandoned houses being part of the city landscape.

© Alejandro "Luperca" Morales - Juárez Archive, 2020–. Novelty magnifying keychain containing 35mm slides.
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Juárez Archive, 2020–. Novelty magnifying keychain containing 35mm slides.

© Alejandro "Luperca" Morales - Juárez Archive, 2020–. Novelty magnifying keychain containing 35mm slides.
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Juárez Archive, 2020–. Novelty magnifying keychain containing 35mm slides.

© Alejandro "Luperca" Morales - Juárez Archive, 2020–. Novelty magnifying keychains containing 35mm slides.
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Juárez Archive, 2020–. Novelty magnifying keychains containing 35mm slides.

© Alejandro "Luperca" Morales - Vistas de Yepachic Ote. A woman and her child on the outskirts of the city.
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Vistas de Yepachic Ote. A woman and her child on the outskirts of the city.

© Alejandro "Luperca" Morales - Image from the Archivo Juárez photography project
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614 Avenida de las Américas. The Pronaf (National Border Program) was built in the 1960s to welcome the United States with a modern face. Today the area is almost abandoned and deteriorated.

© Alejandro "Luperca" Morales - Image from the Archivo Juárez photography project
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Avenida Paseo Triunfo de la República. The Gardié building was built in 1988 and was used as a radio station, restaurant, political party offices, art gallery and as a car dealership, however its expensive maintenance does not allow it to prosper. The original idea was to build an ice cream parlor, from there it takes the form of an ice cream or snow cone.

© Alejandro "Luperca" Morales - 6590 C. Pedro Rosales de León. An armed man outside an auto shop.
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6590 C. Pedro Rosales de León. An armed man outside an auto shop.

© Alejandro "Luperca" Morales - Image from the Archivo Juárez photography project
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Avenida de la Industria. When you think of Juárez, you think of maquiladoras. It is part of our lives. My sister works in one of them where recently there was a fire. When you think of maquiladoras, you think about femicide. Research has shown correlations between economic and political issues and violence against women along the border. In the time period between the implementation of NAFTA in 1994 and 2001, the homicide rate for women increased by 600 percent.

© Alejandro "Luperca" Morales - Image from the Archivo Juárez photography project
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Rivera del Roble. A man sells clothes from his car. Second-hand clothing is a common business at the borders, often the clothing is imported illegally.

© Alejandro "Luperca" Morales - 116 Ugarte. The lowest exchange rate I have seen on Google Maps. Foreign exchange businesses are popular near the border.
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116 Ugarte. The lowest exchange rate I have seen on Google Maps. Foreign exchange businesses are popular near the border.

© Alejandro "Luperca" Morales - 1029 Llamas. An Oasis of Horror in a Desert of Boredom.
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1029 Llamas. An Oasis of Horror in a Desert of Boredom.

© Alejandro "Luperca" Morales - Avenida de las Américas. Welcome to Mexico. Welcome to Ciudad Juárez.
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Avenida de las Américas. Welcome to Mexico. Welcome to Ciudad Juárez.

© Alejandro "Luperca" Morales - Image from the Archivo Juárez photography project
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4130 Calle Plata. In 2018 the Christian churches of Ciudad Juárez tried to get the Guinness World Records organization to recognize the message "The Bible is the truth read it", which is on a hill in the city, as one of the largest in the world. The message is almost 35 years old, having been made in 1987.

© Alejandro "Luperca" Morales - Avenida Paseo de la Victoria. The Consulate of the United States of America.
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Avenida Paseo de la Victoria. The Consulate of the United States of America.

© Alejandro "Luperca" Morales - Image from the Archivo Juárez photography project
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7512 Maravillas. When I was a university student, it was also the time when there were military checkpoints all over the city. On one occasion I was driving and they stopped me and asked what my job was. Without thinking I answered almost proudly: "I am an Artist" In a few seconds they pointed their weapons at me and asked me to get out of the vehicle. I was unaware of the existence of the "Artistas Asesinos", the armed group of the Sinaloa Cartel, founded by two criminals who were also proud of their artistic skills.

© Alejandro "Luperca" Morales - Image from the Archivo Juárez photography project
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504 Calle Vicente Guerrero. A family in a truck on the outskirts of the city. In Juárez, housing complexes are constantly being built only for the benefit of construction companies. Grasping corruption is key to understanding how the city grows towards the outskirts, with those who live further away the most affected, without paving or basic services.

© Alejandro "Luperca" Morales - Image from the Archivo Juárez photography project
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Chetumal, Zona Pronaf. Sfinge was one of the most exclusive nightclubs in the City in Zona Pronaf. Like many of the businesses in this area, today it is in neglect and in poor condition.

© Alejandro "Luperca" Morales - Image from the Archivo Juárez photography project
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5549 Chihuahua Miguel Ahumada. During the period of violence, the surviving businesses stopped advertising for fear of extortion. A common phrase used by criminal groups was "pay or fire."

© Alejandro "Luperca" Morales - Carretera Anapra - San Jerónimo. A CBP vehicle next to the border wall near Anapra.
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Carretera Anapra - San Jerónimo. A CBP vehicle next to the border wall near Anapra.

© Alejandro "Luperca" Morales - Image from the Archivo Juárez photography project
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954 Globo. La Chaveña is considered one of the most famous neighborhoods in Ciudad Juárez, now abandoned. There Juan Gabriel worked in a taqueria known as ‘La Flor de Yucatán’ where now there is only one room full of garbage and rubble.

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