With the arrival of the fiber optic sea cable, coffee houses have spread throughout Kenya and American pizza has become established as part of the country's middle-class food culture. The social innovative character of the start-up movement has brought forth companies such as AB3D, whose 3D printers are partially assembled from recycled electronics. In the area of education, a company called ENEZA offers virtual school lessons for remote regions affected by a lack of teachers, and the start-up, BRCK produces the required hardware: cheap and robust tablets and routers, which can be charged by solar power.
This work portrays young entrepreneurs in Kenya and its capital Nairobi. It is an attempt to provide an expanded perspective on the established image of current African reporting, which is predominantly shaped by images of crisis, corruption and illness.
The Malawian writer, Shadreck Chikoti describes the phenomenon as follows: "a story in international competitions only has a chance of being accepted if it meets the expectations that the West has towards Africa. AIDS, civil war, corruption, bush and huts - that works out. An escapist, visionary or real-life-descriptive literature, on the other hand, has no chance. And worst of all, most of us have already internalised expectations from the outside."