LUCÍA

The series reflects on the canons of beauty, the passage of time, the cultural changes of Colombia during the 70’s, the beauty pageant contests and the use of the photographic archive. The images are newspaper clippings, intervened and recent photos of my mother who was a beauty pageant in 1973.

"The complicit witness has been silent for decades, resigned to darkness and oblivion. The times it has been brought out to light has been to air it, to play what time has already taken away or to recall those times when everything was about to come, when beauty was the youth itself: Olga wearing her gala dress, wearing her youth in her sleeve, carrying it her eyes—now echoes veil the mirror where you looked at the dress, and its glass is darken.”

The series reflects on the canons of beauty, the passage of time, the cultural changes of Colombia during the 70’s, the beauty pageant contests and the use of the photographic archive. The origin of this project is an old album of newspaper clippings and photos of my mother who was a beauty pageant in 1973. I rephotographed, modified and intervened the images with her jewels and objects as a metaphor that retouches the past. To complement the series, recent photographs focus on the vintage clothing, the old objects and the aging body.

© Santiago Escobar-Jaramillo - Mummification. My mother covered with the coronation band and crown. 2016.
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Mummification. My mother covered with the coronation band and crown. 2016.

© Santiago Escobar-Jaramillo - Golden-leaf jewel covering an archive photo portrait. 2016.
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Golden-leaf jewel covering an archive photo portrait. 2016.

© Santiago Escobar-Jaramillo - Newspaper clipping of a photo shows the beauty pageant dancing alone in the Social Club of Manizales, Colombia.
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Newspaper clipping of a photo shows the beauty pageant dancing alone in the Social Club of Manizales, Colombia.

© Santiago Escobar-Jaramillo - Image from the LUCÍA photography project
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“Miss Caldas 1973. Olga Lucía Jaramillo Ochoa was officially elected Miss Caldas for the National Beauty Pageant Contest, which will be celebrated next November in Cartagena. Olga Lucía, is the first candidate of this year’s title designated in the country. Tomorrow on Wednesday she is travelling to Bogota.”

© Santiago Escobar-Jaramillo - Beauty Pageant 1973-2017. My mother kept the original dress, crown, band and jewels from 1973 to date.
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Beauty Pageant 1973-2017. My mother kept the original dress, crown, band and jewels from 1973 to date.

© Santiago Escobar-Jaramillo - Image from the LUCÍA photography project
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Olga did a scholar exchange program in Nebraska, United States in 1970. This photo form the time, covers her face while dressed in a contest swimming suit.

© Santiago Escobar-Jaramillo - An archive photo showing a parade during the beauty pageant contest is intervened with a pair of golden earrings.
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An archive photo showing a parade during the beauty pageant contest is intervened with a pair of golden earrings.

© Santiago Escobar-Jaramillo - Image from the LUCÍA photography project
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“Would you practice free love? – No. And if I do, I wouldn’t tell you. Free love must be defined by who lives it. Not me. The coffee production in Colombia should be forbidden? – No. Coffee has saved our economy. However there should be production of other things. Who are you voting for” – I would abstain.”

© Santiago Escobar-Jaramillo - Image from the LUCÍA photography project
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Colombia began to be affected by drug trafficking after the end of the Seventies. One of the phenomenons that characterized the narcos and drug dealers, is that they reified women by exhibiting them on public, pay money for their company and bribe judges in the beauty pageant contests. Still in 1973-1974, the beauty pageant contests where high valued by society and women participated full of pride. 2016.

© Santiago Escobar-Jaramillo - This group photo shows the most Colombia’s famous comedians of the time. All were hosts at Happy Saturdays Show. 1974.
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This group photo shows the most Colombia’s famous comedians of the time. All were hosts at Happy Saturdays Show. 1974.

© Santiago Escobar-Jaramillo - Mosaic of my mother's photo session, years after she finished her participation at the beauty pageant contest. 1976.
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Mosaic of my mother's photo session, years after she finished her participation at the beauty pageant contest. 1976.

© Santiago Escobar-Jaramillo - Olga Lucía retouches with eyelash a photo in her youth. 2016.
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Olga Lucía retouches with eyelash a photo in her youth. 2016.

© Santiago Escobar-Jaramillo - Olga Lucía with a towel remembers the past. 2016.
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Olga Lucía with a towel remembers the past. 2016.

© Santiago Escobar-Jaramillo - “We saw them for you before the jury. We kidnapped the beauty pageants and took them to Cartagena.” 2016.
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“We saw them for you before the jury. We kidnapped the beauty pageants and took them to Cartagena.” 2016.

© Santiago Escobar-Jaramillo - A backlight transparency merges classified ads of a newspaper with a photo of Olga Lucía. 2016.
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A backlight transparency merges classified ads of a newspaper with a photo of Olga Lucía. 2016.

© Santiago Escobar-Jaramillo - Newspaper clipping of the Coronation of Miss XX Feria de Manizales in 1974.
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Newspaper clipping of the Coronation of Miss XX Feria de Manizales in 1974.

© Santiago Escobar-Jaramillo - Vintage detail of the back of the coronation dress. 2016.
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Vintage detail of the back of the coronation dress. 2016.

© Santiago Escobar-Jaramillo - Image from the LUCÍA photography project
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Detail of one of the pages of the old album where my mother archived the newspaper clippings and photos of the beauty pageant contests between 1973 and 1974.

© Santiago Escobar-Jaramillo - My mother wearing the dress lies on the bed. 2016.
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My mother wearing the dress lies on the bed. 2016.

© Santiago Escobar-Jaramillo - Image from the LUCÍA photography project
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During the last 44 years the coronation dress was perfectly conserved in a blue silk paper, which was kept inside a paperboard box.

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