MEDIAE 2023/24 / Online Masterclass on Transmedia Storytelling - PhMuseum

Mediae 2023/24

Online Masterclass on Transmedia Storytelling

From October
to April 2024


12 seats
+1 scholarship


  • Fee


  • Deadline

    09 June

Create Immersive Experience And Enhance Your Practice

Visual practitioners in today's interconnected digital era must navigate various languages that continuously influence and shape content production and narrative projects. The masterclass with Salvatore Vitale is designed explicitly for practitioners seeking to explore the expressive potential of photography through interaction with diverse media.

Throughout the 7-month masterclass, participants will have the opportunity to create a narrative project while experimenting with different research, production and dissemination strategies. You will be challenged to select a theme, conduct research, and develop work both from a theoretical and practical perspective. The ultimate goal is to conclude a transmedia project that incorporates photography in conjunction with various other media, such as sound, archive images, social platforms, video, and text, to create a more immersive and engaging experience for their audience.

To participate, simply fill in the form with your personal details, share a link to your portfolio and apply for free. If your candidacy is successful, we guide you to enroll in the program.

How it works

  • Group Classes
    and Seminars

    With 8 online group classes and 4 seminars, Salvatore Vitale will share theoretical and practical guidance on contemporary transmedia storytelling. These will give participants all the necessary tools to conclude a project that incorporates photography in conjunction with different other media.

  • One-to-one

    The 2 online 30-min individual coaching sessions will give you time to engage in specific discussions aimed at working on your assignment ideas and improving your methods. Sessions are tailor-made according to your specific needs and that of your practice.

  • Studio

    To grant you industry insight and offer complementary information, we have invited expert practitioners to host 12 interactive studio visits. They will disclose the methodologies behind their work and offer a better understanding of their role in the photography industry. These sessions will also be joined by CRITICAE and FOLIO participants.

Head Professor

Salvatore Vitale (b.1986, Palermo, Italy) is a Swiss-based artist, editor and educator. In his multi-layered artistic practice and research, Vitale’s work focuses on the development and complexity of modern societies exploring power structures, political cosmologies and technological mediation, whilst using expanded documentary analysis, including elements of fiction, speculative storytelling and the use of multiple visual forms.

Studio visits

We grant you behind the scene access to 12 renowned practitioners to provide you with industry perspective and related information. A way to enrich your experience and get relevant insights. Each interactive session comprises a presentation plus an open Q&A session to facilitate interaction. Info about other guest speakers soon.


Why participate?

  • Acquire
    practical skills

    Get a first-hand experience from an internationally renowned artist, lecturer and curator like Salvatore Vitale, broadening your theoretical and practical approach to transmedia storytelling.

  • Flexibility

    Enroll from anywhere in the world, taking the opportunity to engage in a program you can attend while working or traveling. All the group sessions and studio visits are recorded so you can follow them if you missed them.

  • Expand
    your network

    Engage with a selected group of peers and professionals from around the world, who can become a resource for you now and in the future. Get to know the PhMuseum team and promote your work through our channels and connections.

  • Inclusivity

    Enjoy a high-end program at our launching price, one of the most competitive on the market. If you don’t have the resources, you can also apply for 1 fully-funded scholarship.

How to Enroll

Just click on apply now and send us your portfolio and motivational letter. All the applications will be reviewed by PhMuseum’s Team. What we will consider is the potential of your vision, the strength of your ideas and the coherence of your portfolio. If your application is successful, you will then be able to enroll in the program.

Participation fees & deadlines

Scholarship before 19 May - If you apply by this date, you are eligible for the full scholarship. Please send a motivational paragraph that addresses why you need it and how you can benefit from attending the program.

Early Bird Fee before 19 May - If you apply by this date, you can save €350. All applications submitted for the scholarship will be automatically eligible for the Early Bird Fee of €1650.

Regular Fee before 09 June - If you apply by this date, you can join the program by paying the Regular Fee of €2,000. The seats are limited, so we recommend you avoid waiting until the last day.

If you are offered a place, PhMuseum is happy to write you a supporting letter when you try to secure any external funding opportunities. In previous editions of our masterclasses program, the candidates' fees were covered thanks to the generous contribution of the IWMF Howard G. Buffett Fund for Women Journalists, and other programs.

Technical details

All the online classes are held on Google Meet. We will grant you a specific link each time and you’ll need to connect at least 10 minutes before. A stable internet connection and a quiet environment are recommended. You will also require a free Google account to access Google Drive, we can help with this during enrollment.

Want to know more?

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