Ashima has managed her career to provide flexibility in her diverse photographic interests; she works as a portrait, fashion, advertising, wildlife, wedding, documentary, travel and NGO photographer. She also works as a cinematographer for documentaries, ads, weddings and NGO films.
Currently, she works in Mumbai as the Photo Editor for National Geographic Traveller India.
From 2005 - 2007, she directed and shot 2 wildlife documentaries, 'In The Pink' and 'The Last Dance'. Both were aired on Discovery channel and received several awards from various international festivals, as well as nominations for a Panda Award, also known as the Green Oscar.
She has been the recipient of the Commonwealth Photographer of the Year in 2004, the Ramnath Goenka Nature & Environment Photographer of the Year 2006, the UK Environment Film Fellowship 2006 and the Best Asian Wildlife Documentary award from Japan Wildlife Film Festival 2008.