Beauty and fashion industry has unfortunately managed to make women weaker, not stronger in their imprint/foot print in global societies.... instagramable beautification is reducing women easily to global normed features, gestures and posing. Everbody has to look like a model, otherwise their voices are not heard. I take images at events to show in a blurry way the fading identities of female power and strength. The blurry images reduce their body language, gesture to a coded beauty behaviour, known from magazines, instagram, fashion shows......

• loosing power female strength beautification lack of polarising evanescence fading image of girls kardashinisation loosing female footprint