RED/DOC - Everyone is in love except me and you

  • Dates
    2019 - 2020
  • Author
  • Topics Portrait, Studio, Fine Art
  • Location Italy, Italy

The aim of the photos is to explore the complexity of the human perception in relation to digital and to the influence of our culture on our way to look at the world.

The project "RED-DOC - everyone is in love except me and you" is a visual exploration of the colour red and how we perceive the colours through internet and digital. More than how we perceive the colours, is what we perceived in colours. Red is traditionally a very strong colour with an ambivalent personality : love and war are usually connected with it.

The perception of colours has drastically changed when we start using the internet and the digital. A typical problems is with photography : we see photos everywhere on the internet. But seeing a photo on your tablet or computer is not the same as watching the photo printed in a good fine art print. The perception of colour is illusory so colours as we thought before didn’t exist anymore. Seeing is always been a subjective experience but now is more complex that how it already was. Not only it is subjective for us, humans, but it is also subjective for them, the non-humans such as computer monitors, tablets, smartphones. Each of them has a personality and something that is peculiar. Each of our device react to colours in a different way. Not all monitors are calibrated in the same way. If we add the subjective experience of the humans to the non-humans one we can understand how much the “same” red colour that we think we all see is not anymore the same for all of us. There are more “main reds” from which the digital perception create more possibilities of different type of red, so red become infinite and impossible to define. This is the base of our future that will be created by the interaction between humans and non-humans. Is fundamental to create from the origins a right way to interact with our new flatmate of this world and we need to create a more empathic approach to them.

More photo on IG : #mitikafe_reddoc

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