Another Faroes. The Unbearable Lightness of Giving a F**k – A Thousand Faroe Islands - PhMuseum

Another Faroes. The Unbearable Lightness of Giving a F**k – A Thousand Faroe Islands

Eija Mäkivuoti

2017 - Ongoing

The series studies phenomena within travel photography and mass tourism as well as the power of the social media as a shaper of world-views and narratives of the world. Foremost it studies the emerging mass tourism on the Faroe Islands through collaborative storytelling, in dialogue with some local people. This series is an attempt to add another dimension to a one-sided imagery appearing to depict the Faroes. An ever-growing mass of visitors arrive to portray the islands as a majestic and exotic place without any people, any contemporary architecture nor signs of contemporary life whatsoever. In the performative photos the local persons are wearing yellow raincoats, taking the spot as the tourist – symbolically taking back the power to show what the visitors ignore or do not choose to portray when they explore/discover the island nation in the midst of the Atlantic Ocean that is branded as an exotic wilderness destination.

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  • The Yellow Raincoats (Urd), 2017

  • The Yellow Raincoats (Marjun), 2017

  • The Yellow Raincoats (The Majestic Wilderness), 2018

  • The Yellow Raincoats (The Generic Landscape in Pink), 2018

  • The Yellow Raincoats (Urd), 2017

  • The Yellow Raincoats (Urd), 2017

  • The Yellow Raincoats (Marjun), 2017

  • The Yellow Raincoats (Marjun), 2017

  • The Yellow Raincoats (The Majestic Wilderness 2), 2018

  • The Yellow Raincoats (Mariann), 2017


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