Money is fetish.
Growth of economy is fetish.
Business is fetish.
It is not about usefulness or even sense, it is about doing it for itself.
Although Marx' quote of Commodity fetishism is 150 years old, it is still actual.
The way consumption is organised has a huge impact on society.
By visiting trade fairs I have made photographs where the business culminates. These highly staged and artificial places are built to last for only a few days which is a strong metaphor for itself. Marketing driven consumption attracts 9,8 million people (2015, germany) to visit these fairs. I don't show people as individuums because in terms of business it is not important who buys. The buying itself counts.
And therefore the money and the business count. Fetish.
As my plan is to make a series which deals with this theme in a more general way, these are the next steps: After doing some more trade fairs, i will visit the financial districts of London and Frankfurt. Known for their stock exchanges these cities are the capitals of the capital in europe. They host the biggest banks and therefore the big money. Another great destination would be the island of Jersey as one of the world's leading offshore finance centres.
Dealing with an abstract theme like this, i already decided to include studio pictures and arrange some found footage in the series. These are about my thoughts about capitalism and consumption. Nevertheless i think, this is a kind of conceptual documentary work which is important for me. I think this is what interests me: working on an abstract and yet, because of its impacts, concrete theme in a way that includes examining things on location. And then working on new pictures using this experience to create a wider view. And a more open work.